The Banks Group
Goal: Take an established company, split it into two divisions under a parent company, develop new brand identities for all three, create a full marketing package…and do it all in under four weeks.
ISDG Solution: Create a family look for all the players involved, ensuring both new and existing customers were aware their partner had only gone through a facelift. ISDG accelerated the marketing effort of Banks by creating a new brand identities, stationery packages, capabilities brochures, an interactive presentation, a comprehensive Website, promotional materials, direct mail advertising and e-mail advertising components.
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