ISDG Capabilities Overview
ISDG has been customizing targeted solutions for companies in a wide variety of industries for more than fifteen years. We have decades of combined experience in developing effective marketing communications and branding strategies, collateral and sales tools, outreach campaigns,Web sites and Web applications and database services.
We begin our client engagements by researching the market to fully understand your target audience and competitive landscape. Based on our findings, we collaborate with you to develop the right strategies andtactics for achieving your unique goals and specific requirements.
Our Primary Services Include:
Market Research
Collect background information to understand the target audience, market and competitive landscape.
Position and Messaging
Clearly define your unique market position and translate that position into clear, concise messaging that speaks to the target customers.
Brand Identity and Management
Develop, define and maintain a compelling, consistent brand image and tone across all marketing efforts.
Outreach Campaigns
Communicate with your target audience via print, online, broadcast, radio, outdoor and social media tools.
Collateral and Sales Tools
Provide materials and tools needed to supportyour marketing and sales efforts — including brochures, trade show materials, interactive presentations, POS displays, packaging, broadcast media, etc.
Product Introduction and Launch
Energize product introductions and maximize early opportunities.
Direct and e-Marketing
Reach your most qualified targets and move them forward in the buying cycle.
Web Site Development
Design and produce a Web site that delivers your key messages and meets your specific needs and requirements, including content management systems, e–commerce, and database applications.
Database Services and SaaS
Create tools to help you run your business more efficiently. Determine project requirements, database schemas, workflow and user privilege systems, future expansion strategies, user interface designs,migration of legacy systems and data, and post–implementation review.
Search Engine Optimization
Identification of key words/phrases for optimal search engine placement, incorporation of search friendly site components,submission to key search engines and tracking of search engine performance. Pay-per-click campaign creation and management.
Mobile Applications
Create your program to reach audiences on their mobile devices.
Social Media
Identify your goals for social media and create link building strategies for SEO and referral traffic or networking opportunities for branding, customer awareness and PR.
Media Placement
Get your message in front of your target audience viaoutdoor, print, online, radio or TV.
